Since 1 July 2019, the Media Park has become the new operational office of Make-A-Wish International. The goal to move Make-A-Wish International was to become more easily accessbile to it’s affiliates around the world. Having almost half of their affiliate countries located in and around Europe, it was a strategic move to be geographically closer.
The vision of Make-A-Wish is to grant the wish of every eligible child. The purpose of Make-A-Wish International is to grow wishes across the world through growing the capacity of existing affiliates and strategically growing new territories. To grow both, there needs to be an emphasis on building strategic capacity at all levels of the enterprise.
It all started with a single wish… _The creation of Make-A-Wish was inspired in the U.S. in 1980 by the fulfillment of a wish of a 7-year-old boy with leukemia named Chris Greicius, who wished to be a policeman. His mother, several friends and a group of police officers, with the cooperation of the Arizona Department of Public Safety, granted his wish with a custom-made uniform, helmet, badge and helicopter ride. After the wish, those involved were inspired and eager to bring that same hope, strength and joy they saw as a result of Chris’ wish to more children. Their simple idea has lead to the continued growth of the world’s largest wish granting organization, now operating in almost 50 countries on five continents through its 39 affiliates.
“This year we are celebrating our 40th anniversary. The opening of our new office in HIlversum is a great kick-off,” said Luciano Manzo, President and CEO of Make-A-Wish International. “Just think, there is a wish granted somewhere in the world, EVERY 17 MINUTES on average. But there are so many more children who need their one true wish. That is why it is vital that Make-A-Wish International continues to build the infrastructure of this global organization to be able to support and grow into the Global Benchmark Children’s Charity…this next strategic step brought us to Hilversum!”
Markos Tambakeras, Chariman of the Board, Make-A-Wish International, added, “Now, the office is open and in full-swing and ready to make a great impact! As a global community, we are focused on the impact of a wish in every phase of the journey. Wishes have proven physical and emotional benefits that can give children with critical illnesses a higher chance of survival. And wishes not only help these children – they also have far-reaching, positive impacts on their families and communities.”