Creating magical wishes together since 1980
Since 1980, Disney has helped Make-A-Wish® grant more than 145,000 life-changing wishes around the world – bringing hope, strength and joy to wish children and their families.
From Our Family To Yours
Our friends at Disney have launched a magical festive campaign sequel, ‘From Our Family To Yours‘, in support of Make-A-Wish. It includes the launch of a new brand advert “The Stepdad”, an animated tale about the power of family togetherness and storytelling.
Following the success of last year’s campaign, “The Stepdad” introduces a now grown-up Nicole, and her two children Max and Ella, as step-dad Mike moves into their family home.
At the heart of the story is a very special storybook – a precious item belonging to son Max from his birth father. The book deepens the family bonds as magical stories lift off from the pages igniting their shared imagination and wonder. You can watch the video here.
The animated Disney advert premiered on Wednesday 3rd November 2021, across TV and Digital plus Disney’s own channels in 45 countries in Europe, North America, South America, Asia, Australia and New Zealand.
Throughout the advert, eagle-eyed viewers will also be able to spot a number of hidden Disney and Make-A-Wish ‘Easter Eggs’.
Take part in our free prize draw and see if you can spot where one of the items, the Make-A-Wish jigsaw, is hidden. To take part and for T&Cs visit worldwish.org/easter-egg
To further celebrate our partnership, Disney were able to include two artworks in the brand advert created by wish children; 13-year-old Dylan whose picture of a cheetah can be seen on the family’s fridge, and a rainbow by eight-year-old Bethany which can be spotted on a shelf in the children’s bedroom.
Dylan’s wish to be an animator was fulfilled by Flux Animation Studios, the producers behind this year’s Disney advert. Having had 15 operations to-date, Dylan discovered that drawing was one passion he could do no matter where he was, even in a hospital waiting room. The granting of this wish has solidified his dream further to pursue a career as an animator or graphic artist.
Gift A Wish
Give a gift of hope and joy to children with critical illnesses on behalf of your loved ones this festive season. Our charity e-card is quick and easy to send and makes a life-changing difference.
Skating Minnie Mouse
As part of the campaign, Disney will give support worth more than $2m to Make-A-Wish International and our network of Affiliates around the world. The support, made up of financial donations, media value and gifts in-kind will help us step closer to achieving our vision, to grant a wish for every eligible child.
A Skating Minnie Mouse soft toy and Journal inspired by the ad, is available to buy exclusively at shopDisney.
Make-A-Wish UK wish child Isla and her family modelling Disney’s festive collection in support of Make-A-Wish International.
‘Love Runs Deeper’ Music Single
Two-time Grammy Award-winning jazz musician Gregory Porter performs a soulful and emotive rendition of original track ‘Love Runs Deeper’ – written for the Disney advert.
Written by LA-based songwriters PARKWILD, the track features singer CHERISE, who is a member of Tomorrow’s Warriors, an organisation committed to increasing diversity and equality across the arts through jazz music.
‘Love Runs Deeper’ will be available for sale and download from 3rd November 2021. For every download before 31st December 2021, 100% of the proceeds from the retail price will go to Make-A-Wish International to help grant life-changing wishes.
For terms and conditions please visit www.thewaltdisneycompany.eu/fromourfamilytoyours